Policies

Privacy Policy

Last updated: October 10, 2025

This Privacy Policy describes how Boring® Oat Milk (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://boringmilk.com/ (the “Site”).

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process purchases.

For the purposes of this Privacy Policy, “Personal Information” means information that identifies or can reasonably be linked to an identifiable individual.

Device Information

When you visit the Site, we automatically collect certain information about your device.

Examples include:

  • Web browser version
  • IP address
  • Time zone
  • Cookie data
  • Pages or products viewed
  • Search terms used
  • Interaction with the Site

Purpose of Collection

We collect this information to:

  • Load and display the Site accurately
  • Improve and optimize website performance
  • Understand how visitors use the Site

Source

Collected automatically using technologies such as:

  • Cookies
  • Log files
  • Pixels
  • Tags
  • Web beacons

Disclosure

This information may be shared with service providers including Shopify, which powers our ecommerce platform.

Order Information

When you make or attempt to make a purchase through the Site, we collect certain information from you.

Examples include:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information (such as credit or debit card details)

Purpose of Collection

We collect this information to:

  • Process payments
  • Fulfil and ship orders
  • Send invoices and order confirmations
  • Communicate with you about purchases
  • Screen orders for fraud or risk
  • Provide updates or marketing communications where permitted

Source

Collected directly from you when you place an order.

Disclosure

Shared with service providers including:

  • Shopify (ecommerce platform)
  • Payment processors
  • Shipping and fulfilment providers

These providers only receive the information necessary to perform their services.

Customer Support Information

If you contact us directly, we may collect information such as:

  • Your name
  • Email address
  • Phone number
  • Details of your inquiry or request

Purpose of Collection

To provide customer support and respond to inquiries.

How We Use Personal Information

We use your personal information to:

  • Provide products and services
  • Process transactions
  • Deliver orders
  • Communicate with you
  • Provide customer support
  • Detect fraud or security risks
  • Improve our website and services
  • Send marketing communications where permitted by law

Sharing Personal Information

We may share your personal information with trusted service providers to operate our business and provide services to you.

Examples include:

Shopify

Our online store is hosted on Shopify. You can read Shopify’s privacy policy here: https://www.shopify.com/legal/privacy

Service providers

These may include:

  • Payment processors
  • Shipping and fulfilment providers
  • Analytics providers
  • Marketing service providers

We may also disclose information if required to:

  • Comply with legal obligations
  • Respond to lawful requests
  • Protect our rights or property
  • Prevent fraud or illegal activity

Behavioural Advertising

We may use personal information to provide relevant advertisements and marketing communications.

This may involve the use of cookies or similar technologies that track interactions with our website.

These technologies help us understand how customers use the Site and improve our marketing efforts.

You can learn more about targeted advertising at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of some advertising services here:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads

You can also visit: http://optout.aboutads.info/

Cookies

A cookie is a small piece of information downloaded to your device when you visit a website.

Cookies help websites remember your actions and preferences and improve your browsing experience.

We use cookies for purposes such as:

  • Keeping items in your cart
  • Remembering user preferences
  • Analysing website traffic
  • Improving site functionality

Shopify also uses cookies to operate the online store and analytics tools.

You can control or disable cookies through your browser settings. However, disabling cookies may affect website functionality.

For more information about Shopify cookies, visit: https://www.shopify.com/legal/cookies

Data Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you request that we delete it, subject to any legal obligations we may have to retain certain information.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Access personal information we hold about you
  • Request corrections to inaccurate information
  • Request deletion of your personal information
  • Withdraw consent for certain uses of your information

To exercise any of these rights, please contact us using the contact details below.

We may need to verify your identity before responding to your request.

Promotional Partners

From time to time, we may run promotions, events, or collaborations with other brands or promotional partners. Where a promotion involves subscribing to communications from another brand, we will clearly inform you at the time of sign-up and identify the relevant partner.

If you choose to opt in, we may share limited personal information, such as your name and email address, with the promotional partner so they can send you the communications you have agreed to receive. We will only share this information where you have provided explicit consent.

Similarly, if you sign up to receive communications from Boring® Oat Milk through a promotion hosted by one of our partners, that partner may share your personal information with us so that we can send you the communications you requested.

Personal information collected through these promotions will only be used for the purposes disclosed at the time of collection. You may unsubscribe from marketing communications at any time using the unsubscribe link in our emails.

Children’s Privacy

The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us and we will take steps to delete the information.

Do Not Track Signals

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not currently respond to such signals from web browsers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

When updates are made, the revised Privacy Policy will be posted on the Site with an updated “Last updated” date.

Contact

If you have questions about this Privacy Policy, wish to exercise your rights, or would like to make a complaint, please contact us:

Email: hello@boringoatmilk.com

Mailing Address

Apollo Foods
127 Te Ara Kahikatea
Tomoana, Hastings
Hawke's Bay 4180
New Zealand

If you are not satisfied with our response to a complaint, you may lodge a complaint with the New Zealand Privacy Commissioner:

https://www.privacy.org.nz