Watercooler Chats, With Emma from Serato

Ever wondered what it really takes to become an expert? Malcolm Gladwell says it’s 10,000 hours, but we think it’s more about the small, overlooked moments that fill those hours.

In our latest series, Watercooler Chats, we peel back the curtain on office life with people who spend their days making the world a little more interesting. No fluff, just the real stories behind the titles.

We talked to Emma from Serato about how many of DJ Jazzy Jeff's friends can fit in a hotel room. Being Head of UX and Design at Serato, empathy is at the core of Emma's approach, encouraging her team to learn DJing and perform live sets to gain firsthand experience. We caught up with Emma for a chat around the watercooler.