Back to all Boring® Thoughts

Ever wondered what it really takes to become an expert? Malcolm Gladwell says it’s 10,000 hours, but we think it’s more about the small, overlooked moments that fill those hours.

In our latest series, Watercooler Chats, we peel back the curtain on office life with people who spend their days making the world a little more interesting. No fluff, just the real stories behind the titles.

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She’s spent the last 15 years in food and beverage, and 5 distributing good brands across Australia, the kind that actually taste as good as their story.

Joanne says, “With so many new products entering the market, it made sense to build a new kind of distribution business. That’s where Really Good People comes in, a food distributor with a carefully curated portfolio of products.

Some mornings involve chilli tastings. Most involve emails. Between running a distribution business and developing new products, Joanne manages to keep things interesting in a pretty boring industry. We caught up with her for a chat around the “water cooler”.

What does your family think your job is?

My daughter swears I “sell sauce,” and my husband insists I “just move boxes around.”

What's the most bizarre task you've had to do in your role?

Product tastings! Sounds glamorous, until you’re working through an entire chilli range
on the heat scale… at 9 am.

If your job had a theme song, what would it be and why?

Everywhere by Fleetwood Mac, because that’s exactly where I want to see our
products.

What’s the most boring part of your job that you secretly enjoy?

Trade shows. I know, I know but I actually love them.

Tell us something surprising about your job.

Every now and then, you’ll spot me packing boxes in the warehouse.

Describe your job in one sentence, then explain why that description is misleading.

I’m a cheerleader. Not literally pom-poms and pyramids, but I’m the number one hype
person for all our brands.

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