Say Hello to Our Boring® Friends and their Neat Places

Sam from Shelly Bay Baker.

A bakery certified neat by locals and out-of-towners alike, where organic ingredients, real bread, and a strong sense of community are at the heart of everything they do.

At the age of 15, while most of us were still trying to figure out the perfect toaster setting, Sam’s journey in baking started. Learning the craft and the ins and outs of the industry. Before opening Shelly Bay Baker in 2017, he traveled across the USA, visiting bakeries that worked directly with farmers to mill their own flour in-house. Inspired by their dedication to quality and traditional techniques, he built his own bakery around these principles.

He quickly outgrew his small bakery in Shelly Bay and is now slinging top-tier pastries at to Miramar’s Park Road, Leeds Street, and his thriving new location in Karori. From flaky pain au chocolat to perfectly chewy bagels, everything in his cabinet gets rave reviews.

We asked Sam a few boring questions so you can get to know him, and his neat place, a little better.